Popular Japanese toy manufacturer TOMY was putting the finishing touches on a new line of wireless fighting robots and was looking for a partner that could bring an action-packed edge to their new toy’s stateside release.
Built on the principles of blockbuster movie marketing, my creative director and I approached the campaign in two phases: an attention-grabbing teaser experience to generate interest, followed by a wider informational campaign to showcase product information and in-depth tutorials. Working as the lead (and only) art director and senior designer, it was my job to bring the Battroborg's world to life through the digital experience.
