Clusterfest — Julie Kane

let's make something great, together.

Superfly saw an opportunity to bring the comedy community together and partnered with Comedy Central to develop Colossal Clusterfest: a groundbreaking comedy festival in San Francisco that combined comedy of all varieties, music and pop-culture attractions for a totally unique festival-going experience.

Working closely with leadership inside Superfly as well as Comedy Central, I developed the brand aesthetic, festival website, brainstormed concepts for on-site experiences, assisted the social and marketing teams on all campaigns, managed freelance resources and championed the brand aesthetic for any work headed to public view.

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All told, the festival welcomed 50,000 visitors over 3 days and was a total hit with performers, critics and attendees. Such was the positive press, that Superfly and Comedy Central green lit the festival for another year!