I had the privilege to collaborate with Superfly and Prince’s estate on a one-of-a-kind experience that took guests through the life and career of iconic recording artist, Prince. With an unbelieveable amount of content to integrate and 6 weeks to execute, I worked with the team to craft the visual narrative of Prince’s life and lead the design team through production of large-scale graphics across the space.
The 20,000 sq ft traveling exhibition was both rewarding and challenging from an aesthetic and technical perspective. We not only had to navigate and solve for a spectrum of visual styles from different phases of Prince’s life, but also had to work in a modular fashion, offering mobility for a touring run that wouldn’t require reprinting from venue to venue.