I had the privilege to help shape Phoenix's newest large-scale experience from the ground up. Participating in early planning sessions, spearheading brand development and supporting the design team through execution, I played both primary and supporting roles as the event rolled out. The result is a festival that is both visually stunning and playful at heart complete with top musical headliners, strong art curation, interactive games and community experiences that all align with Phoenix's vibrant culture.
Festival Logo Evolution
