With her album “Animal” just hitting platinum and her star power rising fast, singer Kesha entrusted her 46 million followers to the Superfly team to boost social engagement. In collaboration with a small team of community managers, we cultivated a content narrative that simultaneously supported Kesha’s irreverent personality and informed her community about upcoming shows and projects.
Together, the team built Kesha’s channels up by 60% (3.6 million followers/month) and a 234% increase in average weekly engagement.
